Memphasys has brought on board Mike Cameron, a leading animal fertility consultant to accelerate their animal fertility program. This collaboration aims to expand Memphasys’ current work on their AI Port product and enhance their animal fertility portfolio under MABS (Memphasys’ Animal Breeding Solutions).
Mike will coordinate and provide insights into the animal breeding industry, focusing on connecting innovative concepts with practical commercial applications. His primary goal is to develop oxidative stress thresholds in cattle.
Mike’s interest in animal breeding began at an early age within a knowledgeable practicing family. He explains, “From a very young age, I have had a fascination with animal breeding. My family has been involved in animal production, and identifying outliers in performance to multiply high merit individuals has been a fruitful experience. The link between science and practical applications led me to study animal science and apply theory to reality while managing large animal production systems.”
Mike further developed his passion for animal science at university, earning a bachelor’s degree in agribusiness with honors. He then managed dairy, beef, lamb, wool, and cropping systems and now works with Planfarm Farm Business Consulting Firm in Western Australia.
At Memphasys, Mike’s main aim is to identify the thresholds of oxidative stress in cattle and tie them to production outcomes where possible. He will work with a talented team to encourage excellent outcomes for all involved. “We have quickly identified the excellent potential that Memphasys can provide through real-time measures of oxidative stress. This is my focus,” adds Mike.
Mike is committed to animal welfare. He states, “The world wants to have confidence that animals are being treated well on farms. We have never been able to ask an animal how they are feeling and receive meaningful communication back. However, with objective measures of oxidative stress, we hope to understand what processes influence animal welfare and how to improve these outcomes. At the end of the day, farmers want the best outcome for their animals, as a productive animal is a happy and healthy one.”